About Us

Dr. Horace Brewster founded the Think Inside the Box Institute in 2018 in response to the popular advice by so many to "think outside the box." Dr. Brewster advocates for the safer and more cautious approach of "thinking inside the box." During a breakout session at the 2017 International Thinkathon in Heidelberg, Germany, Dr. Brewster dared to ask the question, "What's so great about thinking outside of the box?" Helga, a cautious participant in the session replied, "Hmm, well, uh, I uh, don't know..." With this affirmation, Dr Brewster was inspired to write an article for the esteemed, "Think About That!" journal which was met by profound thoughtfulness. Soon after, Dr. Brewster founded the Think Inside the Box Institute. Dr. Brewster has been a guest lecturer at community college business departments where he challenges the assumption that thinking outside of the box is a good thing. Brewster is a founding member and active participant of Boring-Man events in local libraries.